Automated Lead Ads

Ad spend comes from Meta, the platform that actually charges you; Hyros only mirrors it and that mirror can go stale. When Hyros reports $0 against real Meta spend, the tile says so. Cost per lead, cost per sale and cost per booked call are all divided by the Meta figure. Attribution and revenue are Hyros, on last-click across all sources — not Meta’s reported conversions. Reach, frequency and Meta’s own click count come from Meta. Dates run on the ad account’s clock, America/New_York.

Live. Figures are fetched from Hyros and Meta when the page opens, then refreshed every 5 minutes on Today and every 15 minutes on other ranges while the page stays open. Hyros takes a few seconds to build each report, so a new date range can take up to half a minute the first time.

Sales means front-end sales. Sales, CPA and AOV count one-time purchases only — subscription rebills are excluded, so they line up with what Meta’s pixel fires on.

Why two click counts. Meta counts every click on the ad; Hyros counts only the tracked link clicks it can attribute. Meta’s number is always the higher of the two.

Backend sales include hand-recorded entries, marked Manual, for money Hyros never sees — an offline transfer, say. Those live in this dashboard only and are never written back to Hyros. Everything else is counted by payment size rather than attribution, because a high-ticket close lands weeks after the click and often on a call. Hands Off Gold is $4,997 and usually collected in instalments, so a $5,000 threshold often finds nothing. No customer names or emails are shown.

The top board counts only the Meta-attributed $297 and $197 offers \u2014 sales, revenue, ROAS, profit, CPA and AOV all use those sales alone. Nothing else is mixed in. Every other payment this ad account earned \u2014 rebills, odd amounts, high-ticket \u2014 appears only in its own block below. Spend, leads, clicks and delivery still cover the whole account, since those are not tied to a single offer. The per-ad tables still show Hyros\u2019 own blended sale count.

$297 and $197 sales are every non-refunded payment of that amount in the range, with the ad Hyros credits on last click. “Other source” means an ad in a different ad account; “No ad recorded” means Hyros couldn’t tie the sale to an ad.

Calls booked are Strategy Session Hands Off bookings only \u2014 the sales call. Accountability Sessions and other meetings on the account are not counted. They come from Calendly as bookings made during the range, which is what pairs with the spend in it. Cancelled bookings still count, since the spend bought them, and are shown beside the number. “Due” counts calls scheduled to take place in the range. Cost per booked call is spend divided by bookings made. Each booking is matched to an ad by looking the invitee up in Hyros and taking the ad it last credited, shown in Booked calls by ad. Invitee emails are used on the server only and never reach this page.

Comparisons are against the same number of days immediately before the selected range.