Automated Lead Ads

Where the numbers come from. Money and attribution are Hyros, on last-click across all sources — not Meta’s reported conversions. Reach, frequency and Meta’s own click count come from Meta. Dates run on the ad account’s clock, America/New_York.

Live. Figures are fetched from Hyros and Meta when the page opens and again every 15 minutes while it stays open. Hyros takes a few seconds to build each report, so a new date range can take up to half a minute the first time.

Sales means front-end sales. Sales, CPA and AOV count one-time purchases only — subscription rebills are excluded, so they line up with what Meta’s pixel fires on.

Why two click counts. Meta counts every click on the ad; Hyros counts only the tracked link clicks it can attribute. Meta’s number is always the higher of the two.

Backend sales are counted by payment size rather than attribution, because a high-ticket close lands weeks after the click and often on a call. Hands Off Gold is $4,997 and usually collected in instalments, so a $5,000 threshold often finds nothing. No customer names or emails are shown.

Comparisons are against the same number of days immediately before the selected range.